# Presentation analytics

[Canonical article](https://slides.com/docs/analytics)

Available on: Pro / Team

Once you've sent a deck, Analytics shows you what happens next: who opened it, how far they got, and which slides held their attention. Follow up while it's still fresh in their mind, and see exactly where your story loses people.

[Presentation analytics (animation)](https://slides.com/docs/animations/analytics/)

Share a deck with a private link for each person, then see who opened it and when, how far each visit got, and which slides held their attention.

Analytics is built on [private links](/docs/sharing-private-decks). Give each person a link of their own, and every visit reports back: when it happened, where it came from, the device it was on, and the time spent on each slide.

## Get started

1. Open **Share** for your deck and create a private link for each person or group you're sending it to.
2. Name each link after its recipient, such as “Sarah Chen, Northwind” or “Board meeting.” The name is what tells you who a visit came from.
3. Send each person their link. Viewers don't need a Slides account, and there's nothing for them to sign in to.
4. Select **Analytics** in the header to see visits as they arrive.

You can also get there from **Share**. Each link shows its number of visits: select the count to see that link's analytics, or select **Analytics** below the list of links to see the whole deck.

<img src="https://static.slid.es/help/analytics/share-panel-links-fdba3165.png" alt="Share panel listing four private links, each with its number of visits" width="801" height="375">

## The dashboard

**Analytics** lists every deck you've shared with a private link, most recently visited first. Select a deck to see how it's doing, and choose a period from the last 7 days to **All time**, or pick **Custom** dates.

<img src="https://static.slid.es/help/analytics/analytics-overview-33bae43c.png" alt="Analytics dashboard for a deck, with tiles for visits, visit length, how far visits get, and devices, above a chart of time on each slide" width="1440" height="900">

The tiles at the top sum up the period:

- **Visits:** How many times the deck was viewed, and by how many unique viewers.
- **Visit length:** How long a typical visit lasted, and the total time spent with the deck.
- **Gets to:** The slide a typical visit reached, and how many visits made it to the last slide.
- **Devices:** How visits split between desktop, phone, and tablet.

A typical value is the median: half of the visits are shorter or got less far, and half are longer or got further. A few unusually long visits won't distort it.

## See who opened your deck

Viewers aren't asked to identify themselves. Instead, each private link tells you who it was for. **Links** shows a card for each one, with its visits, when it was last opened, how long a typical visit lasted, and how many visits reached the end.

<img src="https://static.slid.es/help/analytics/analytics-links-6f8e084b.png" alt="Cards for four private links, each showing its visits, last visit, typical visit length, and share of visits that finished" width="1068" height="208">

Select a link to narrow the whole dashboard to its visits. That's the quickest way to answer “Did they open it, and did they read it?” before a follow-up call. Select **Manage links** to rename links or create new ones.

## Follow each visit

**Visits** lists every visit, newest first. Each row shows when the visit happened, the link it came through, its source, such as Gmail, Slack, or LinkedIn, and the device it was on. A strip shows the time spent on each slide, and **Got to** shows how far through the deck the viewer went. Visits opened from an email app or a pasted link show **Direct** as their source.

Each visit also shows a letter for its viewer and which of their visits it was, such as **2nd visit**. When someone comes back, their letter gets a color of its own, so their visits stand out in the list. Select it to see all of that viewer's visits.

<img src="https://static.slid.es/help/analytics/analytics-visits-153951f9.png" alt="List of visits with their time, link, source, device, time on each slide, and the furthest slide reached" width="1068" height="618">

Select a visit to see it in detail. The tiles show its path through the deck, how its length and progress compare with other visits, and its device. The chart compares the time it spent on each slide with the average visit.

<img src="https://static.slid.es/help/analytics/analytics-visit-d6512a64.png" alt="One visit selected, showing its path through the deck and its time on each slide against the average" width="1068" height="717">

## Find the slides that land

**Across the deck** charts every slide in your presentation. Switch between three measures:

- **Time:** The average time visits spent on each slide.
- **Reach:** The share of visits that got to each slide. A steep step down shows where people stop reading.
- **Views:** How many times each slide was viewed, including revisits.

Highlights above the chart point out the slide with the most time, the biggest drop-off, and the most revisited slide. Select a highlight or any bar to see that slide beside the chart, with its average time, reach, views, and total time. Use the arrows, or the <kbd>←</kbd> and <kbd>→</kbd> keys, to step through slides, or switch to the table for every slide's exact numbers.

<img src="https://static.slid.es/help/analytics/analytics-slide-726f964b.png" alt="Bar chart of average time on each slide, with slide 12 selected and its preview and statistics beside the chart" width="1068" height="472">

Each slide's numbers stay with that slide, so you can keep improving a deck after sharing it. When you reorder slides, their numbers move with them, and new slides start counting from their first view.

## Analytics for teams

On a Team plan, every member sees analytics for their own decks, and can switch between **My decks** and **Team decks** to see analytics for any deck that's shared with the team or public. Members' private decks stay private.

In **Share**, members see every private link made for those decks and who made it. They can use and change their own links, while the deck's owner and team admins can manage them all.

## What counts as a visit

- **A visit** is someone opening a private link and viewing slides for at least 2 seconds. Opening the link again starts a new visit.
- **Time** counts only while the presentation is on screen and in use. Time in a background tab or while the viewer is away doesn't count.
- **A slide is reached** once it has been on screen for half a second.
- **Unique viewers** are counted by browser, so one person on two devices, or in a private window, counts twice.
- **Your own visits** don't count while you're signed in to Slides.
- **Embeds** of a private link count too. An embedded deck's visit starts when someone first interacts with it.
- Visits through the **Default**, **Fullscreen**, and **Scroll** link types are recorded. **Autoplay** links, public links, speaker view, and [live streams](/docs/live-streaming) aren't.

Deleting a link stops new visits through it, but its past visits still count toward the deck's totals. Analytics keeps visits for two years and starts with visits made after it was turned on for your account.

## Privacy

Analytics doesn't show you viewers' names, email addresses, or locations, and Slides doesn't store viewers' IP addresses. A visit is identified only by the link it came through, so name links after the people you share them with.

## Google Analytics

Analytics covers private links. To measure traffic to public decks and your profile page, you can also connect [Google Analytics](/docs/google-analytics).